Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: Product information management (“PIM”): essential to aggregating, managing, and collaborating on data and consumer-facing content. So important, Forrester recently declared, “PIM is indispensable in the new era of distributed commerce.” If your company is thinking about investing in content and syndication efforts via a PIM system, read on for key need-to-knows.
PIM. Chances are you’ve been in a team meeting and tossed the acronym around without understanding fully the definition and meaning of Product Information Management (PIM). And the fact that a 2014 Forrester report indicated, “33% of eBusiness and channel strategy professionals cited investment in PIM technology was a top priority,” you aren’t alone.
We define PIM as: A central repository that stores product information like marketing copy, feature descriptions, and logistics details and provides the data brands and retailers need to sell across the digital ecosystem.
To explain a little further, without a centralized location for every stakeholder to view and access product information, organizations rely on time consuming, spreadsheet-based, manual processes that make it impossible for them to meet the growing demands of today’s commerce market. Different than Master Data Management (MDM) that’s for internal technological use, PIM helps to consolidate, manage, improve and publish consumer-facing product information and digital assets to your retail, marketplace, and e-commerce channels.
According to the Forrester Wave, Product Information Management Solutions, Q4 2016 report, industry professionals are looking for “self-service, connectivity, and automation,” meaning secure 24/7 access to cloud-based data is vital. Brands and retailers want to manage the content themselves in real time through vendor portal tools, and not deal with delayed, outsourced updates. This calls for the right technology to allow them easy access and usability, along with handholding by the PIM provider when needed.
Additionally, syndication is essential and, like PIM, often misunderstood. In today’s distributed, omnichannel commerce landscape, syndication allows all or parts of content to be disseminated to each commerce channel, retailer, and search engine.
Finally, experiential content, like videos and how-tos, is the new consumer expectation. PIM software must include systems for housing and distributing these brand immersion tools as demanded by heavy-hitters like Google and Amazon.