PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Blog
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Engineering Blog
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Takeaway: Product information management (“PIM”): essential to aggregating, managing, and collaborating on data and consumer-facing content. So important, Forrester recently declared, “PIM is indispensable in the new era of distributed commerce.” If your company is thinking about investing in content and syndication efforts via a PIM system, read on for key need-to-knows.
PIM. Chances are you’ve been in a team meeting and tossed the acronym around without understanding fully the definition and meaning of Product Information Management (PIM). And the fact that a 2014 Forrester report indicated, “33% of eBusiness and channel strategy professionals cited investment in PIM technology was a top priority,” you aren’t alone.
We define PIM as: A central repository that stores product information like marketing copy, feature descriptions, and logistics details and provides the data brands and retailers need to sell across the digital ecosystem.
To explain a little further, without a centralized location for every stakeholder to view and access product information, organizations rely on time consuming, spreadsheet-based, manual processes that make it impossible for them to meet the growing demands of today’s commerce market. Different than Master Data Management (MDM) that’s for internal technological use, PIM helps to consolidate, manage, improve and publish consumer-facing product information and digital assets to your retail, marketplace, and e-commerce channels.
According to the Forrester Wave, Product Information Management Solutions, Q4 2016 report, industry professionals are looking for “self-service, connectivity, and automation,” meaning secure 24/7 access to cloud-based data is vital. Brands and retailers want to manage the content themselves in real time through vendor portal tools, and not deal with delayed, outsourced updates. This calls for the right technology to allow them easy access and usability, along with handholding by the PIM provider when needed.
Additionally, syndication is essential and, like PIM, often misunderstood. In today’s distributed, omnichannel commerce landscape, syndication allows all or parts of content to be disseminated to each commerce channel, retailer, and search engine.
Finally, experiential content, like videos and how-tos, is the new consumer expectation. PIM software must include systems for housing and distributing these brand immersion tools as demanded by heavy-hitters like Google and Amazon.
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