Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting product data around the ingredients in food, beverages, personal care, household and pet care products. So far, nearly 30 brand manufacturer companies have products in the SmartLabel database today and hundreds more have pledged to implement the system, which provides consumers detailed information online and via mobile QR code.
The GMA has a comprehensive microsite on its SmartLabel Initiative that goes into great detail on the program. SmartLabel goes beyond the label and has more detailed information such as ingredient sourcing practices, third-party certifications, social compliance and sustainability programs, usage instructions, advisories and safe handling instructions as well as company/brand information.
If you are considering participation in SmartLabel or beginning the process of adoption throughout your company, here’s everything you need to know.
Consumers are demanding more information today about the foods that they eat and products they use than ever before. SmartLabel is a way to provide more nutritional transparency to the consumer. According to a 2016 Transparency ROI study, 73% of consumers say they are willing to pay more for a product that offers complete transparency.
Here is what SmartLabel lets you do:
Participating in SmartLabel requires the ability to create, update, and send detailed ingredient information across your SKUs in food, beverages, personal care, household and pet care products.
Interested in learning more about how to get started or streamlining your product data organization? Reach out to SmartLabel@salsify.com. We’re happy to help.