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The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting product data around the ingredients in food, beverages, personal care, household and pet care products. So far, nearly 30 brand manufacturer companies have products in the SmartLabel database today and hundreds more have pledged to implement the system, which provides consumers detailed information online and via mobile QR code.
The GMA has a comprehensive microsite on its SmartLabel Initiative that goes into great detail on the program. SmartLabel goes beyond the label and has more detailed information such as ingredient sourcing practices, third-party certifications, social compliance and sustainability programs, usage instructions, advisories and safe handling instructions as well as company/brand information.
If you are considering participation in SmartLabel or beginning the process of adoption throughout your company, here’s everything you need to know.
Consumers are demanding more information today about the foods that they eat and products they use than ever before. SmartLabel is a way to provide more nutritional transparency to the consumer. According to a 2016 Transparency ROI study, 73% of consumers say they are willing to pay more for a product that offers complete transparency.
Here is what SmartLabel lets you do:
Participating in SmartLabel requires the ability to create, update, and send detailed ingredient information across your SKUs in food, beverages, personal care, household and pet care products.
Interested in learning more about how to get started or streamlining your product data organization? Reach out to SmartLabel@salsify.com. We’re happy to help.
Katie Machnik is an Enterprise Account Executive at Salsify, focused on apparel, sporting goods, and toy brands; and has plenty of personal experience in online shopping.
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