Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. Increasingly, that unpredictable path to purchase involves multiple touches on a smartphone. We confirmed this in our Second Annual Cracking the Consumer Code eBook.
We asked 1,000 online shoppers about the various ways they use their mobile phones as a shopping tool while physically in stores. Seventy-seven percent of shoppers say they are using their mobile devices in stores today. When they browse in store they are doing a wide range of tasks related to shopping, including comparing competitors’ prices, looking for more product information and looking for similar products.
If we were to categorize the bulk of these fairly self-explanatory tasks of the consumer journey, the first six would fall under the Research Stage, a critical step when a consumer gains confidence and assurance about buying an item through product content. And if you’ve heard us sing the product content song before, it’s with good reason, as our survey reported a whopping “87% of consumers think product content is important when considering a purchase.”