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    Ecommerce Technology
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    16 minute read

    AEO 101: Why AI Agents Hate Incomplete Product Content

    Amazon has more product data than almost anyone on earth. Yet, in July, it barely showed up in ChatGPT's shopping results.
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    Ecommerce Technology
    |
    10 minute read

    Are Electronic Shelf Labels (ESLs) the Way of the Future?

    Electronic shelf labels (ESLs) allow retail stores to manage product prices using a single, centralized content management system (CMS).The potential time and labor savings...
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    Ecommerce Technology
    |
    9 minute read

    How AI Shopping Tools Influence Product Discovery and Customer Engagement

    Remember when Google was a shopper’s best friend for product discovery?
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    Artificial Intelligence
    |
    4 minute read

    Beyond Keywords: How AI Product Discovery Works and Why Brands Must Adapt [DOWNLOAD]

    Rob Gonzalez, co-founder and chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial...
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    B2B
    |
    10 minute read

    Driving Growth in Complex B2B Categories: Commercializing the Digital Shelf

    When we talk about the digital shelf, it’s often framed in B2C terms. B2B companies also need to compete online, but they deal with an entirely different audience, a...
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    Featured
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    10 minute read

    Searching for Answers: The 3-Part Webinar Series Rewriting the AI Path to Purchase

    While everyone’s debating whether it's too early for pumpkin spice, digital commerce leaders are staring down a much bigger transition: the permanent shift in how consumers...
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    Ecommerce Technology
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    11 minute read

    5 Brands That ‘Kicked Grass’ With Exclusive Product Launches This World Cup

    The World Cup isn’t just where the world’s elite athletes gather for a five-week, nation-versus-nation showdown to crown the best football team on the planet.
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    Ecommerce Technology
    |
    9 minute read

    SOS? The Signals for AI Visibility (That May Save Your Performance)

    Some of the most influential moments in a buying journey have always happened well outside the prying eyes of your brand team. A friend mentions a product while wandering a...
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    Ecommerce Trends
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    12 minute read

    How Parents Lean on Gen Alpha and AI for Back-to-School Sales

    Not that long ago, back-to-school shopping meant one trip to Payless and a fresh pack of pencils. You could do it in an afternoon.
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