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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Trends

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

New Consumer Research: How Will Shopper Spending Habits Change in 2026? Fetured Image

Ecommerce Research and Data

New Consumer Research: How Will Shopper Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

Ecommerce AI: What Does 'Google Zero' Mean for Brands? Fetured Image

Ecommerce Technology

Ecommerce AI: What Does 'Google Zero' Mean for Brands?

If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...

Product Page Optimization

Updating Your Ecommerce Product Content During and After the Holidays

Ask any successful ecommerce company how to win the holiday season, and part of their answer will likely include preparing early.

Ecommerce Technology

Your Conversational AI Assistant: Why Ecommerce Chatbots Aren’t Just for Shoppers

Generative AI (GenAI) is changing the way shoppers find what they want. According to Salsify’s “ Ecommerce Pulse Report: Q4 2025 ,” 54% of customers have used an AI...

Ecommerce Trends

Why More Consumers Lean Brand Agnostic and How To Win Them Back

Salsify’s “Ecommerce Pulse Report: Q4 2025” found that 72% of shoppers have bought a product from a new brand instead of their typical go-to in the past year.

Ecommerce Technology

Where Agentic Commerce Fits in the New Era of Shopping

Just a few years ago, the idea of an artificial intelligence (AI) tool influencing our purchases sounded very sci-fi. Today, it’s just your average Tuesday.

Ecommerce Trends

Research Spotlight: Buying Behavior Trends of Food and Beverage Online Shoppers

Buying journeys are complex, rarely moving from point A to point B without an alphabet soup of touchpoints in between.

Ecommerce Trends

The Price vs. Brand Trust Paradox: Why 87% of Shoppers Will Pay More for Trusted Brands Despite Price Sensitivity

While cost remains a top priority for consumers — 55% say they’ll choose a different brand over their go-to for a better price or promotion — Salsify’s “Ecommerce Pulse...

Ecommerce Technology

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

Ecommerce Trends

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

Ecommerce Marketing

How To Create Personalized Shopping Experiences for a Zero-Party Data Strategy

It’s no secret that evolving data privacy rules and the (slow) phase-out of third-party cookies have made it more challenging for brands to connect with customers.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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