Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD] Fetured Image

Ecommerce Trends

7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

Product Page Optimization

17 minute read

Brand Authenticity as a Differentiator: How To Stand Out in a Sea of Sameness

AI is everywhere. It powers search engines, improves personalization, answers user queries, and enables timely and accurate marketing efforts.

Ecommerce Trends

12 minute read

Summerween Shopping: How To Capture ‘Spooky’ Summer Shoppers

The sun's out, the pool's open, and somewhere on TikTok, someone just unboxed a stained glass witch hat lamp (and ghoulishly whispered to themselves, “Happy Summerween").

Ecommerce Technology

11 minute read

Smart Data: Tips for Product Detail Page Success for Different Retailers

Your product page has two jobs running simultaneously: convincing a retailer’s algorithm to show you in the search results and convincing a real person to buy once they land...

Ecommerce Technology

8 minute read

What You Must Know About Digital Accessibility in 2026

Nearly 46 million Americans live with a disability, according to Northeast ADA Center statistics. Yet, most ecommerce sites still aren’t as accessible as they should be:...

Ecommerce Technology

9 minute read

From Intention to Action: The How-to Guide for Data Governance in AI-Ready Commerce

Ask brands why they need data governance frameworks, and you’ll get a host of answers.

Salsify

6 minute read

What to Expect From Unpacking the Digital Shelf: B2B Edition

Let’s be honest. The phrase "digital transformation" gets thrown around a lot.

Ecommerce Technology

6 minute read

The Invisible Shelf Is Reshaping Commerce: Here’s What Brands Need To Do Next

Commerce now lives on three shelves: physical, digital, and agentic.

Product Page Optimization

22 minute read

Behind TikTok Viral Products: Here Are the Makings of a Viral Product

Over the last few years, TikTok has become (and continued to be) one of the most pervasive social media platforms — driving everything from what users wear to what they eat...

Artificial Intelligence

13 minute read

Generative AI in Ecommerce: How AI Search for Ecommerce Is Changing Shopping

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.