Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD] Fetured Image

Ecommerce Trends

7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

B2B

10 minute read

Driving Growth in Complex B2B Categories: Commercializing the Digital Shelf

When we talk about the digital shelf, it’s often framed in B2C terms. B2B companies also need to compete online, but they deal with an entirely different audience, a...

B2B

10 minute read

Searching for Answers: The 3-Part Webinar Series Rewriting the AI Path to Purchase

While everyone’s debating whether it's too early for pumpkin spice, digital commerce leaders are staring down a much bigger transition: the permanent shift in how consumers...

Ecommerce Technology

11 minute read

5 Brands That ‘Kicked Grass’ With Exclusive Product Launches This World Cup

The World Cup isn’t just where the world’s elite athletes gather for a five-week, nation-versus-nation showdown to crown the best football team on the planet.

Ecommerce Technology

9 minute read

SOS? The Signals for AI Visibility (That May Save Your Performance)

Some of the most influential moments in a buying journey have always happened well outside the prying eyes of your brand team. A friend mentions a product while wandering a...

Ecommerce Trends

12 minute read

How Parents Lean on Gen Alpha and AI for Back-to-School Sales

Not that long ago, back-to-school shopping meant one trip to Payless and a fresh pack of pencils. You could do it in an afternoon.

Artificial Intelligence

8 minute read

Architecting Growth: The New Fuel for Personalized Shopping Experiences

If digital, mobile, and marketplaces defined the last decade, then AI will reshape how products are discovered, recommended, and purchased as we enter the next era of...

Alcohol Brands

12 minute read

Booze Cruise Through the Years: How Have Alcohol Buying Habits Evolved?

Somewhere between 7,000 and 6,600 BCE, humans made wine. And the rest, as they say, is history.

Product Page Optimization

8 minute read

AI Personalization: Building AI-Ready Product Experiences

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “Ecommerce Pulse Report: Q4 2025,” 64% of shoppers...

Ecommerce Marketing

11 minute read

The 2026 Guide to Back-to-School Product Bundling

For students and brands, summer is in short supply. While kids are often unhappy with the impending return to classrooms, the end of summer offers an ecommerce opportunity...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

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