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    January 15, 2021

    A Strategist Goes Shopping: What 2020 Holiday Shopping Trends Can Teach Brands for 2021

    7 minute read
    I rarely visit the mall — and never on Black Friday. But I was curious to see if the action on the ground matched the media headlines on the busiest shopping day of the...
    by: Manny Ochoa
    January 12, 2021

    Omnichannel Ecommerce: What Is It — and Why Do You Need It?

    8 minute read
    Whether a customer engages with a brand in store or online, the experience should feel consistent. But far too often, it doesn’t.
    by: Satta Sarmah Hightower
    January 5, 2021

    5 Ways Omnichannel Retail Is Changing the Industry

    7 minute read
    The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop...
    by: Satta Sarmah Hightower
    December 31, 2020

    Expert Roundtable: Digital Shelf Management Techniques for Accelerating Modern Commerce Capabilities

    6 minute read
    “Think about commerce, instead of just ecommerce, as the digital world fully expands.” — Lauren Livak, Senior Commerce Strategy Manager, Salsify Brands often get caught...
    by: Brian Johnson
    December 29, 2020

    Why an Omnichannel Commerce Strategy Is Vital for Growth

    8 minute read
    Omnichannel commerce is quite literally "commerce everywhere," or in all the places your customers are found. Where historically an omnichannel commerce strategy might...
    by: Lauren McMenemy