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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Top 3 Factors for Making the GDSN Work With the Digital Shelf

The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its...

How Often Do Amazon Search Results Change? An Intriguing 6-Hour Study

For brands selling on Amazon, ranking at the top of search can sometimes seem like an impossible task because requirements and results shift constantly. We wanted to see...

A Modern Approach to Product Syndication

Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.

Social Commerce Is an Exciting New Opportunity for Brands

Social media platforms like Instagram, Facebook, Pinterest, and others are changing the world of ecommerce by simultaneously launching in-app checkout capabilities for all...

Omnichannel Commerce Strategy

VIDEO: How To Improve Your Product Page with Enhanced Content 101

Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...

Omnichannel Commerce Strategy

The Dangers of a PIM-Only Approach [VIDEO]

If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...

Omnichannel Commerce Strategy

How Mars Consolidated its Data to Fuel the Digital Shelf

Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this...

Omnichannel Commerce Strategy

The First Mover Advantage for Food Service | At the Whiteboard

In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce...

Omnichannel Commerce Strategy

The First Mover Advantage for Industrial Materials | At the Whiteboard

56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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