At the WhiteBoard: The Dangers of a PIM-Only Approach
Salsify | June 4, 2018
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If you are pulling your product information from a variety of locations across your organization, you have disconnected workflow that is delivering less than optimal customer experiences. Our co-founder Rob Gonzalez discusses the impact of a Product Information Management only approach to ecommerce.
By connecting content, ecosystems and analytics, your brand can overcome execution silos. Product Information Management systems, or PIM, by design corner brands into these silos by not being integrated and cross-functional. Treat each of these core competencies: content, ecosystem, and analytics as an integrated and iterable process to create compelling product experiences across channels.
Having a PIM-only approach to ecommerce weakens your brand’s ability to constantly improve upon the product experiences you are syndicating across the digital ecosystem which in turn can negatively affect search rank, and ultimately conversions.