The Dangers of a PIM-Only Approach [VIDEO] | Salsify

Omnichannel Commerce Strategy

January 30, 2020

The Dangers of a PIM-Only Approach [VIDEO] | Salsify

If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer experiences. For product information management (PIM), there are hidden strategy dangers.

Watch Rob Gonzalez, our co-founder and CMO, discuss the impact of a PIM-only ecommerce approach.

Overcome Execution Silos

By connecting content, ecosystems, and analytics, brands can overcome execution silos. PIM corners brands into these silos by design by not being integrated and cross-functional. Treat each of these core competencies (i.e., content, ecosystems, and analytics) as an integrated and iterable process to create compelling product experiences across channels.

Having a PIM-only approach to ecommerce weakens your brand’s ability to continually improve upon the product experiences you are syndicating across the digital ecosystem, which, in turn, can negatively affect search rank and — ultimately — conversions.

Tag(s): Omnichannel Commerce Strategy Video

Written by: Salsify

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale

The adage “a picture is worth a thousand words” has never been truer in ecommerce. Images capture the consumer’s attention and allow them to connect with the product...

Product Page Optimization

8 minute read

Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...

Digital Shelf Summit 2025

6 minute read

Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.