VIDEO: How To Improve Your Product Page with Enhanced Content 101

Omnichannel Commerce Strategy

January 30, 2020

Written By: Amber Sinicrope

VIDEO: How To Improve Your Product Page with Enhanced Content 101

Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify empowers you to create and deliver enhanced content in parallel with your other product experiences, without manual labor and complicated vendor relationships.

Scale the reach and impact of your enhanced content with Salsify. We are the first product experience management (PXM) platform to power the creation and syndication of enhanced content across Amazon and Walmart.

Tag(s): Omnichannel Commerce Strategy Video Product Page Optimization

Written by: Amber Sinicrope

The Price vs. Brand Trust Paradox: Why 87% of Shoppers Will Pay More for Trusted Brands Despite Price Sensitivity

While cost remains a top priority for consumers — 55% say they’ll choose a different brand over their go-to for a better price or promotion — Salsify’s “Ecommerce Pulse...

Ecommerce Technology

7 minute read

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

Ecommerce Trends

11 minute read

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.