PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.
Watch Beau Blinder, senior product manager at Salsify, explain how brands can maximize their efficiency in dealing with syndication.
Syndication is necessary for brands to win on the digital shelf. Brands must be able to create and manage different versions of their product content based on the content types and amount of information needed by each retailer, distributor, or partner. For example, a different version of product content would be necessary when trying to sell a box of cereal online, as 31 product attributes are required on Albertsons and 70 are needed on Amazon, based on internal Salsify data.
Salsify provides a unique solution to this problem by combining product information management (PIM) and syndication capabilities in one platform. This offers brands the ability to efficiently create and manage every necessary version of their product content in parallel, ensuring accuracy. Once the content is ready to be published, Salsify then distributes to retailers, social commerce platforms, or any desired endpoint.
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