Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.
Watch Beau Blinder, senior product manager at Salsify, explain how brands can maximize their efficiency in dealing with syndication.
Create Multiple Versions of Product Content
Syndication is necessary for brands to win on the digital shelf. Brands must be able to create and manage different versions of their product content based on the content types and amount of information needed by each retailer, distributor, or partner. For example, a different version of product content would be necessary when trying to sell a box of cereal online, as 31 product attributes are required on Albertsons and 70 are needed on Amazon, based on internal Salsify data.
Salsify provides a unique solution to this problem by combining product information management (PIM) and syndication capabilities in one platform. This offers brands the ability to efficiently create and manage every necessary version of their product content in parallel, ensuring accuracy. Once the content is ready to be published, Salsify then distributes to retailers, social commerce platforms, or any desired endpoint.
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