Ecommerce technology

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

8 minute read

From Pet Parent to Product Page: Rethinking the Petcare Shopping Journey

A run to the pet store used to be relatively straightforward: chow for the dog, litter for the cat, and maybe a bag of treats if Fido managed to keep it together on the car...

Ecommerce Technology

13 minute read

How Home Goods Brands Can Bring the Showroom Experience to the Digital Shelf

Buying furniture and home goods has always been a highly visual, contextual experience.

Ecommerce Technology

11 minute read

Defining Agentic Shopping and the New Commerce Era

It might seem like forever ago now, but the prospect of an AI tool influencing our purchases was once very sci-fi. Now, it happens on your average pantry-restock Tuesday.

Ecommerce Technology

21 minute read

How To Use Generative AI in Ecommerce — and Keep Your Cool

Disclaimer:None of this was written by generative artificial intelligence (GenAI). (Shocking, right?)

Ecommerce Technology

8 minute read

Drizzle, Squeeze, Repeat: How Graza Made Olive Oil Virally Addictive

At first glance, olive oil doesn’t seem like a food item that screams for much reinvention. People have been cooking with it for over 6,000 years, and by now, its place in...

Ecommerce Technology

12 minute read

Sci-Fi Meets Shopping: What Agentic Commerce Means for the Future of Retail

Agentic commerce is on the rise. According toMorgan Stanley, nearly 25% of Americans make purchases using AI each month, while McKinsey & Company estimates that agentic...

Ecommerce Technology

16 minute read

AEO 101: Why AI Agents Hate Incomplete Product Content

Amazon has more product data than almost anyone on earth. Yet, in July, it barely showed up in ChatGPT's shopping results.

Ecommerce Technology

10 minute read

Are Electronic Shelf Labels (ESLs) the Way of the Future?

Electronic shelf labels (ESLs) allow retail stores to manage product prices using a single, centralized content management system (CMS).The potential time and labor savings...

Ecommerce Technology

9 minute read

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.