Ecommerce technology

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

8 minute read

Navigating Change Management in the Modern Commerce Era

For years, global brands approached digital transformation like a software install: Buy the platform, flip the switch, declare victory. Migration complete, box checked, on to...

Ecommerce Technology

12 minute read

Gen AI in Ecommerce: How GenAI Works With Ecommerce Technologies (Not Against Them)

A few years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, with GenAI, it's more or less status quo.

Ecommerce Technology

6 minute read

Beyond the Basics: Mastering Amazon Premium A+ Interactive Hotspots

Ecommerce teams hear it all the time: Better product pages need “more.” More multimedia, more copy, more features, more detail.

Ecommerce Technology

22 minute read

AI in Ecommerce: Real-World Examples of How AI Is Transforming the Industry

It's understandable if a mention of AI can bring either a heavy sigh or a sigh of relief, depending on context. What's obvious is that if it's not being actively spoken...

Ecommerce Technology

11 minute read

Smart Data: Tips for Product Detail Page Success for Different Retailers

Your product page has two jobs running simultaneously: convincing a retailer’s algorithm to show you in the search results and convincing a real person to buy once they land...

Ecommerce Technology

8 minute read

What You Must Know About Digital Accessibility in 2026

Nearly 46 million Americans live with a disability, according to Northeast ADA Center statistics. Yet, most ecommerce sites still aren’t as accessible as they should be:...

Ecommerce Technology

9 minute read

From Intention to Action: The How-to Guide for Data Governance in AI-Ready Commerce

Ask brands why they need data governance frameworks, and you’ll get a host of answers.

Ecommerce Technology

8 minute read

AI for Ecommerce: KPIs and Metrics Leaders Need To Track Success

If your ecommerce brand is just getting started with artificial intelligence, check out the seven-step AI implementation roadmap.

Ecommerce Technology

6 minute read

The Invisible Shelf Is Reshaping Commerce: Here’s What Brands Need To Do Next

Commerce now lives on three shelves: physical, digital, and agentic.

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.