Request a Demo
    June 1, 2021
    3 minute read

    Product Page Best Practices for Brands [Download]

    by: Salsify

    The overwhelming majority (86%) of shoppers will pay more for a product when it comes from a brand they trust, according to the Salsify 2021 consumer research report.

    Trust starts with the product page. As shoppers move across the endless aisle of the digital shelf, your product pages must not only capture their attention but help them understand your brand story and values.

    DOWNLOAD GUIDE

    Connections Are Built With Consistent, Engaging Product Content

    These connections are built with consistent, engaging content that entices them to click “buy.” Product pages can make or break your brand on the digital shelf — regardless of your vertical.

    Competition is infinite here, and great pages could help your brand stand out against your competition.

    But knowing how to create engaging, consistent product content — across all of your priority retailers — can be difficult, especially when the market changes constantly.

    We’ve broken down the product page best practices for brands across nine priority verticals to help you build winning pages that boost conversion, drive sales, and build trust.

    Keep Up With the Rapid Pace of Ecommerce

    Salsify has created nine downloadable guides, one for each of the top verticals, to help brands across categories learn how to build winning product pages.

    Download the guide for your vertical to learn why a product page strategy is essential, walk through the core elements of a great product page, and learn how commerce experience management (CommerceXM) supports winning digital experiences.

    Explore the product page best practices and see real-world examples from top brands across categories, including:

    • Alcohol
    • Consumer goods
    • Fashion and apparel
    • Food and beverage
    • Furniture and home goods
    • Home improvement
    • Sports and outdoor
    • Electronics
    • Personal care and beauty

    Download the guide for your vertical and get everything you need to start building a winning product page strategy for your brand.

    DOWNLOAD GUIDE

    Related Posts

    Keep Reading

    April 29, 2021

    Ecommerce Team Job Description Templates [Download]

    2 minute read
    Ecommerce success starts with a winning team. But the structure of your ecommerce team will vary depending on the digital maturity level of your brand.
    by: Salsify
    May 13, 2021

    The Complete Product Page Toolkit [Download]

    3 minute read
    Think about the last thing you bought: What made you decide to make the move to buy? For most shoppers, a product page was central to this buying moment. The vast majority...
    by: Salsify
    May 27, 2021

    Forrester Names Salsify a Leader in Product Information Management

    6 minute read
    The consumer world has changed, and competition on the digital shelf now gives shoppers almost infinite options. This evolution has put increased pressure on brands to...
    by: Salsify