Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Omnichannel Commerce Strategy

10 minute read

10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility

Does your ecommerce strategy need some fresh energy?

Omnichannel Commerce Strategy

26 minute read

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

7 minute read

PXM vs. PIM: What Are the Differences, and Is PIM PXM?

Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management (PIM).

Omnichannel Commerce Strategy

8 minute read

Riding the Ecommerce River: Top Amazon Marketing Strategy Tips for Sales Growth

Amazon is a global ecommerce giant that operates in every continent except for Antarctica.

Omnichannel Commerce Strategy

9 minute read

What Are the Differences Between Omnichannel Ecommerce vs. Multichannel Ecommerce?

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how,...

Omnichannel Commerce Strategy

11 minute read

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

9 minute read

What Is Retail Therapy According to Modern Shoppers?

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

Omnichannel Commerce Strategy

11 minute read

Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.

Omnichannel Commerce Strategy

14 minute read

What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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