Omnichannel commerce strategy

Omnichannel Commerce Strategy

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What Is a Director of Ecommerce?

If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...

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Omnichannel Commerce Strategy

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Social Commerce Benefits for Businesses

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...

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Omnichannel Commerce Strategy

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Ecommerce Toolkit: What Brands and Retailers Need to Prepare for Holiday Shopping [Download]

Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and...

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Omnichannel Commerce Strategy

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When Digital Meets Physical: 6 Omnichannel Commerce Technologies Driving Customer Engagement

The buying journey is no longer linear. Instead, it follows something Google calls the “messy middle,” which involves a complicated web of touch points that’s different for...

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Omnichannel Commerce Strategy

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Omnichannel vs. Unified Commerce: What You Need To Know

The digital shelf is like a dance floor — and a crowded one, at that. Countless shoppers shift every which way — seemingly however they please — but occasionally can be...

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Omnichannel Commerce Strategy

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How To Reach Shoppers With Channel and Customer Market Segmentation

Want to connect with your customers in a more meaningful way but don’t know how?

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Omnichannel Commerce Strategy

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How To Build Brand Loyalty With Your DTC Business

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

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Omnichannel Commerce Strategy

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How Your Strategy for Social Media Marketing Can Boost Ecommerce Sales

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How...

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Omnichannel Commerce Strategy

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minute read

What Are the Biggest Online Shopping Holidays Worldwide?

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals....

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