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    Ecommerce leadership and teams

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Featured
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    7 minute read

    How To Navigate Common Challenges in Joint Business Planning for Ecommerce Success

    Joint business plans are “the connection of both the sales and marketing teams at brand and retailer to come together and deliver on collective goals or strategic plans,”...
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    Ecommerce GTM Strategy
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    17 minute read

    Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

    Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.
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    Ecommerce Marketing
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    14 minute read

    Ecommerce Budget Planning: SMART Goals for Business

    The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...
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    Ecommerce Leadership and Teams
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    8 minute read

    Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

    It’s a good news/not-so-great news situation for many ecommerce brands and retailers.
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    Ecommerce Leadership and Teams
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    9 minute read

    What Is the Best Ecommerce Team Structure?

    You want to build your brand authentically in a way that rings true to your founding mission or the problem you’re here to solve. You want to do so in a way that resonates...
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    Ecommerce Leadership and Teams
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    9 minute read

    How Every Team Benefits From a Single Source of Truth for Product Content

    Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...
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    Ecommerce Leadership and Teams
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    3 minute read

    Salsify Certification Program: Foundations Training Path for Partners and Customers

    The Salsify Foundations Certification is an introduction to Salsify, its features, and how Salsify helps customers win on the digital shelf. It’s designed for customers,...
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    Ecommerce Leadership and Teams
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    3 minute read

    Salsify Certification Program: Syndication Training

    The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Essential Ecommerce Team Roles and Responsibilities

    Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...
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