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Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
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Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.
For those just starting to build the foundation of their ecommerce team, it can be challenging to know where to start. Before moving deeper into the hiring process, you must first explore the roles that make up a successful ecommerce team.
A director of commerce will be at the head of your team, leading strategy executing ambitious ecommerce goals. Having an experienced, forward-thinking, and analytical leader will help your brand actualize your ecommerce goals.
Director of commerce essential skills and core responsibilities:
While one person can manage the other essential roles, developing product content, such as images, videos, compelling copy, and other enhanced content types, can benefit from the support of multiple team members.
The creative and marketing side of ecommerce is vital for creating engaging product experiences, as enhanced content can increase conversion by up to 10% across most categories.
Ecommerce creative essential skills and core responsibilities:
Having a firm understanding of metrics is crucial for the overall success of an ecommerce team. The ecommerce business analyst monitors brand objective key results (OKRs), key performance indicators (KPIs), and your standing against the competition.
Ecommerce business analyst essential skills and core responsibilities:
Managing the tech side of an ecommerce team is also something that can benefit from the support of multiple team members. Ensuring enterprise-class technology, architecture, and security requires agility, flexibility, and experience.
Ecommerce tech lead essential skills and core responsibilities:
An ecommerce program manager will work as a project manager, keeping processes running smoothly and tracking of all the moving pieces in your ecommerce taskforce. This role is essential for the syndication process, as they ensure that product information is accurately and quickly shared with retailer partners.
Finding someone with superb organizational, time management, and communication skills is vital — especially as the importance of timely product page updates will only continue to grow.
Ecommerce program manager essential skills and core responsibilities:
These job descriptions will help you develop a fundamental understanding of each role’s unique essential skills and responsibilities, which can help you move forward with the team-building process.
Building a successful ecommerce team is the first step in unleashing your brand's full digital growth potential.
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