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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Omnichannel Commerce Strategy
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    2 minute read

    A/B Testing on The Digital Shelf | Whiteboard Video

    How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy...
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    Salsify
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    3 minute read

    The ROI of PXM: PIM, Syndication, and Analytics for Digital Business

    Earlier this year Salsify commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may...
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    Omnichannel Commerce Strategy
    |
    4 minute read

    Get Ready for Holiday 2018 Amazon Lightning Deals Due September 21

    As if you couldn’t already feel the pulsating pressure… here’s a reminder: Q4 is mere weeks away. Even sooner is a very important deadline. September 21, which is when...
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    Salsify
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    3 minute read

    Sales Impact of Product Content

    For brands selling their products online, finding the right balance between optimizing product content and page conversions can be difficult. This balance becomes even harder...
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    Omnichannel Commerce Strategy
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    4 minute read

    Ask an Expert: How a D2C Site Enables Growth

    According to our 2018 trend retailer-brand survey, 92% of brand manufacturers are selling direct-to-consumer (D2C), following only marketplaces and social media as priority...
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    Omnichannel Commerce Strategy
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    2 minute read

    Holiday Ecommerce Checklist | Are Your Product Pages Ready?

    With Labor Day behind us, your brand has (hopefully) mapped out and finalized the list of products you plan to sell during the holiday season. What should come next to ensure...
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    Salsify
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    5 minute read

    Eaton Lighting Empowers Sales Team and Customers With Digital Catalogs

    As a leader in the power management industry for over a century, Eaton has been powering businesses worldwide across over 175 countries in a variety of verticals. It’s...
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    Salsify
    |
    6 minute read

    Five Tips to Create a More Personalized Shopping Experience

    Creating a product detail page was perhaps easier for your online store five years ago. If you're still using that page now, the demands of online consumers has changed...
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    Omnichannel Commerce Strategy
    |
    2 minute read

    How Gerson Grew YoY Digital Sales by 77% & Expanded Retailer Orders

    Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal...
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