PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Amazon has stopped issuing purchase orders and is severely delaying shipments of “nonessential” products due to the ongoing COVID-19 pandemic. While most agree that Amazon is making the right decision to prioritize the fulfillment of essential products, there is ambiguity and confusion around what products are considered “essential.”
After conversations with several Salsify customers, the source of this confusion is likely that even within a specific category, not all items are considered essential. Some items within the same product category show widely different shipping times.
These differences are likely the result of an automated classification process that may have inadvertently classified some products as nonessential. For brands facing this issue, here are the three steps many of our customers have taken to successfully get essential products reclassified on Amazon.
According to a March 21 email from Amazon CEO and founder Jeff Bezos, essential items include “household staples, sanitizers, baby formula, and medical supplies.”
Our research has further identified six essential product categories on Amazon:
While the Amazon policy states that items outside of these categories are considered nonessential, these categories are fairly broad. This opens up the possibility that an item could be incorrectly classified as nonessential.
In these cases, we believe Amazon is listening to both consumer and vendor feedback and making necessary adjustments.
While these determinations can be subjective, it is possible to have vital products reclassified from nonessential to essential on Amazon to help get them to those who need them.
Here are two recent examples from brands that were able to change their product classifications on Amazon:
We want to be careful to point out that we are not advocating for brands to argue for reclassification unnecessarily. We only want to highlight that honest errors are occurring that are delaying the delivery of important goods for consumers.
Understandably, Amazon managers have had their workloads increased substantially by the crisis and the heightened increase of ecommerce activity. Many of our customers, however, have stressed that Amazon is responsive to requests for reclassification of items from nonessential to essential.
If you believe that Amazon has incorrectly classified your product as nonessential, you have the option of contacting your vendor manager to request reclassification. When communicating with your vendor manager, identify the specific product that is incorrectly classified and reason why the item should be considered essential.
These examples could include food staples that are in low supply at local stores, which may otherwise seem nonessential, such as healthy snacks or protein bars. They could also include products that are suitable CDC alternatives to hand and face protection products, in light of stock shortages for medical face masks and gloves.
If your products are indeed nonessential, there is still hope. We have heard through the Amazon partner ecosystem that based on consumer demand or availability of logistics capacity, Amazon has reissued or issued new product orders for products in nonessential categories.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.