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    March 6, 2020

    Salsify and Facebook Marketplace Connection | Salsify

    by: Kristen Fortino

    Salsify is now a listing partner for Facebook Marketplace. More than a third of the people on Facebook in the US use Marketplace each month to buy and sell things. Facebook Marketplace is a way for sellers to extend their reach to more consumers and personalize the customer experience. Facebook Marketplace surfaces the most relevant products to shoppers, helping your brands find end customers where they are already spending time shopping.

    Winning on social requires different tactics than you’re using on your existing high-volume channels. Invest now to learn how best to reach new consumers. Salsify gets you started and testing quickly on social channels - reaching beyond established, volume-driving channels managed from a single platform.

    As a partner for Facebook Marketplace, Salsify enables you to:

    1. Send and refresh product content: Provide shoppers with accurate and compelling images and descriptions from your brand directly to Facebook.

    2. Manage an integrated digital shelf with inventory and orders: Track social channel inventory and orders alongside product content to better prioritize and assess the cross-channel value of your catalog investments.

    3. Connect with your internal systems: Integrate your back-office systems, inventory and order management, in a single platform that maintains connections with social channels, like Facebook Marketplace, for you.

    Learn more about how Facebook Marketplace and Salsify can help you sell on social media

     

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