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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Salsify PXM

Learn how Salsify PXM empowers brands to win on the digital shelf.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

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Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2023 Salsify Consumer Research Report

Salsify 2023 Consumer Research Report

Learn how to prioritize and deliver what your shoppers want with the latest insights.

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      Back to Blog

      Salsify Launches Innovative Enhanced Content Software Development Kit

      Salsify News
      3 minute read
      by: Salsify
      Salsify Launches Innovative Enhanced Content Software Development Kit
      The new Salsify Enhanced Content Software Development Kit (SDK) will help retailers establish and manage enhanced content connections to support retailer and brand conversion growth.

      Today marks Salsify's launch of the Enhanced Content Software Development Kit (SDK), a self-service solution that helps retailers establish a connection to add Salsify Enhanced Content to their websites.

      These connections then empower brands to publish their enhanced content on retailer product detail pages (PDPs).

      Enhanced brand content can help increase conversion rates by up to 50%, according to 2021 Salsify Enhanced Content internal data.

      The Salsify Enhanced Content SDK was developed to support growth for retailers and brands by helping them publish engaging shopping experiences below the fold of their product pages.

      New Expectations for Product Content

      Shoppers worldwide have new expectations for product content, with 70% of U.S. shoppers indicating they would be more likely to make a purchase when the product page is "personally relevant," according to the Salsify "Consumer Research 2022" report.

      Shoppers in other markets indicated a similar preference for personally relevant product pages, with 73% of shoppers in Great Britain, 50% in France, and 48% in Germany indicating they would be more likely to buy.

      More Control and Flexibility for the Future of Commerce

      The Salsify Enhanced Content SDK gives retailers the ability to gain more control and flexibility over their websites while empowering brands to publish enhanced content. This collaboration between retailers and brands helps them meet the new expectations for product content.

      There is no cost for retailers to implement Salsify Enhanced Content SDK on their websites.

      Retailers can get started with Salsify Enhanced Content SDK and start the free implementation process by clicking the link below to connect with our retail team.

      GET STARTED

      Tag(s): Salsify News Salsify Enhanced Content Retailers

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      ​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

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