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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Salsify Launches Innovative Partner Program to Drive Digital Shelf Excellence Globally

The commerce landscape in 2020 forced brand manufacturers to shift their priorities and accelerate digital shelf transformation to meet market and buyer demands. It became...

Omnichannel Commerce Strategy

A Strategist Goes Shopping: What 2020 Holiday Shopping Trends Can Teach Brands for 2021

I rarely visit the mall — and never on Black Friday. But I was curious to see if the action on the ground matched the media headlines on the busiest shopping day of the year....

Omnichannel Commerce Strategy

Omnichannel Ecommerce: What Is It — and Why Do You Need It?

Whether a customer engages with a brand in store or online, the experience should feel consistent. But far too often, it doesn’t.

PIM vs. ERP Systems: What's the Difference?

Digital transformations are becoming necessary recommendations for businesses: doing so is the only way to keep up with the competition and customer expectations. The most...

Omnichannel Commerce Strategy

5 Ways Omnichannel Retail Is Changing the Industry

The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now”...

How Top Clothing Brands Manage Item Set Up Across the Digital Shelf

What shoppers want when buying clothing online: bold images, detailed sizing information, material breakdowns, and details about the manufacturing of the item. Clothing...

Expert Roundtable: Digital Shelf Management Techniques for Accelerating Modern Commerce Capabilities

“Think about commerce, instead of just ecommerce, as the digital world fully expands.” — Lauren Livak, Senior Commerce Strategy Manager, Salsify Brands often get caught up...

Omnichannel Commerce Strategy

Why an Omnichannel Retail Strategy Is Vital for Growth

Omnichannel commerce is quite literally "commerce everywhere," or in all the places your customers are found. Where historically an omnichannel commerce strategy might have...

Furniture and Home Goods Brands

Case Study: How Global Brand Libbey Drives Innovation With PXM

Diverse and rapidly changing, the digital shelf is how shoppers engage with brands online. It consists of multiple touchpoints where consumers discover, research, and...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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