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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

How the Open Experience Alliance (OXA) Is Working Toward 'Commerce for All'

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the...

Customer Voices

Jen Gulley of WestPoint Home: How To Grow Ecommerce Margins With D2C Channels

I started the ecommerce division at WestPoint Home about seven years ago. Back then, managing our digital shelf was a really time-consuming process.

Omnichannel Commerce Strategy

5 Growing Omnichannel Commerce Trends You Need to Know

It’s no secret that the pandemic has altered both the digital and physical world of commerce.Without a powerful presence in the right spaces, retail businesses may feel their...

Customer Voices

Meghan O’Keefe of Samsonite: Ecommerce Strategies for More Efficiency

Our sales team here at Samsonite is super lean — so as you can probably imagine, our salespeople don’t have time to fill out spreadsheets manually.

Omnichannel Commerce Strategy

How to Build a Central Source of Truth for Your Brand

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Customer Voices

Drew Lewis of SMNutrition: How We Scaled for Ecommerce and Doubled Gross Revenue

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even...

Product Page Optimization

2020 Ecommerce Data: What Do Top-Performing Brands Do Differently?

Ecommerce sales in the U.S. grew by a sizable 14.9% in 2019, according to the U.S. Department of Commerce, contributing to the over $600 billion generated by digital brands...

Social Commerce

The Social Commerce Crash Course Guide for Brands

Billions of people worldwide engage with social channels like TikTok, Facebook, Instagram, Pinterest, and others every single day. Your customers spend hours browsing through...

Customer Voices

Ecommerce Leader Heidi Ollhoff: How To Prioritize Continual Ecommerce Program Growth and Innovation

“Salsify is a significant time-saver. It lets me focus more on strategy instead of spreadsheets and filling out information.” — Heidi Ollhoff, Ecommerce Leader I love...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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