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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

The New ‘New Normal’: Post-Pandemic Shopping Trends and Behaviors

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.

Retailer vs. Brand: Why Collaboration — Not Ecommerce Competition — Drives Growth

Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new...

Product Page Optimization

What Is Enhanced Content and How Can It Boost Conversions?

It’s never been more important to stand out on the digital shelf.

Ecommerce Leadership and Teams

What Is Digital Transformation Change Management? [Download]

Brick-and-mortar stores used to be the primary focus for driving sales. Prime product placement on a physical shelf could make all the difference for brands and retailers.

2022 Salsify Digital Consumer Report and Ecommerce Insights [DOWNLOAD]

Shopping is now an omnichannel, nonlinear journey across the digital shelf.

Winning Ecommerce Personalization Examples From Global Brands

If you’re an ecommerce professional, you likely know the importance of personalization. Basic elements of personalization, like related product suggestions or recommendations...

Salsify Finishes 2021 With $32 Million in R&D Investment

In 2021, we invested more than $32 million in research and development (R&D), up more than 40% from 2020.

How To Build Your Customer Personalization Strategy in 5 Steps

Personalization has become standard across the ecommerce industry, and most digital customers expect their experiences to be personalized to some extent. Organizations that...

Omnichannel Commerce Strategy

Holiday Shopping Results Reveal What’s Next for Ecommerce [Download]

Consumers started the 2021 holiday shopping season with new expectations. Shoppers around the world have been forced to evolve and adopt new buying behaviors at unprecedented...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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