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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Salsify's OpenAI Accelerator Eases Product Content Creation With AI

A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors.

Product Page Optimization

5 Home and Garden Brands Shaping the Future of Ecommerce

Homes are sanctuaries — spaces to retreat, relax, and host gatherings with friends and other loved ones. Maintaining a stylish and serene living space takes work, however,...

How To Build an Effective Ecommerce Site Merchandising Strategy

Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar...

2023 Trends in the Global Economy: How Brands and Retailers Can Thrive

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a...

Product Page Optimization

Product Page Examples: Furniture and Home Goods Brands

For furniture and home goods brands, there are additional considerations that must be taken when setting up a product display page (PDP).

Omnichannel Commerce Strategy

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

Customer Voices

Tom Chattaway of Lifetime Brands Europe: Expand With Centralized Data

At Lifetime Brands Europe, we have about 7,000 products total — and nearly 4,500 active products, sold across 70 regions — but we had no central hub to help us stay organized.

Product Page Optimization

Winning Examples of Product Descriptions and How To Write Them

A good product description will draw shoppers in, but an excellent product description will convert them to purchase.

Ecommerce Marketing

Are You Product Catfishing? Why Your Ecommerce Marketing Strategy Must Include Consistent Content

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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