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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Marketing

15 Email Marketing Types for Successful Ecommerce Campaigns

Email marketing gives you the unique opportunity to land directly in shopper inboxes.

Ecommerce Trends

Experiential Retail 101 — With Top Examples of Experiential Shopping

Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for...

Ecommerce Marketing

Retail Seasonality in Ecommerce: What Is It, and How Do You Plan For It?

Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.

Omnichannel Commerce Strategy

What Is Retail Therapy According to Modern Shoppers?

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

Ecommerce Marketing

Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...

Omnichannel Commerce Strategy

Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.

Social Commerce

How To Build a Social Commerce Strategy

Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.

Omnichannel Commerce Strategy

What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.

Ecommerce Trends

How To Use Marketing Psychology To Support the Buying Journey

What you purchase throughout your week — a craft coffee, deodorant, a pet toy, whatever — are more than just items.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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