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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

What Are the Differences Between Omnichannel Ecommerce vs. Multichannel Ecommerce?

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how,...

Ecommerce Trends

How To Demonstrate High Returns From Digital Ad Spend

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download]

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

How To Capture the Early Bird Holiday Shopper

Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.

Ecommerce Trends

Upsetting the Apple Cart: How Economic Uncertainty Is Impacting Buying Behaviors

In theory, sales economics is simple: Supply and demand regulate consumer spending.

Ecommerce Marketing

What Is Retail Media, and How Does It Work?

Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

How To Clean Up Digital Marketplaces of Gray Market Sellers

Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke...

Ecommerce Trends

Top Retail Loss Prevention Strategies for Online and In-Store

If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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