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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

To appeal to pet parents nowadays, you need rich product content

Takeaway: People now consider pets to be part of their families, and are vetting the products they buy for their pets more thoroughly. That means pet care companies have...

Omnichannel Commerce Strategy

Great Product Content Drives Sales [Infographic]

Takeaway: If you care about increasing ecommerce as well as in-store sales, then you'll want to pay attention. Check out our infographic!

Omnichannel Commerce Strategy

Should we care about conversational commerce?

Is #ConvoComm a fleeting phase or the future of engaging consumers? Takeaway: A trend called conversational commerce is gaining popularity in customer experience...

Omnichannel Commerce Strategy

The product content lesson that the Target Canada collapse taught us

Target Canada collapsed, and product content failures were largely to blame Takeaway: If you thought product content production was no big deal, you may want to ask...

Omnichannel Commerce Strategy

Why Amazon went brick-and-mortar

Shopping is now an experience that people crave. Takeaway: Amazon Books is a perfect example of how brands must create new strategies to deal with changes in consumer...

How to get your team organized around product content

As a Customer Champion at Salsify, I’ve worked with hundreds of brands to centralize and syndicate their product content. However, our initial conversations with customers...

Omnichannel Commerce Strategy

Rules for product content that sells - A new ebook from Salsify

Rules for product content that sells - A new ebook from Salsify Takeaway: You should download this ebook if you're looking to build a product content strategy to...

Omnichannel Commerce Strategy

The customer has killed omnichannel. Thank god.

We can't really say that we miss omnichannel either. Omnichannel is just not the way that people shop anymore. This is what we talked about in our blog post on Macy's...

Omnichannel Commerce Strategy

Getting Product Content to Market Faster

No one would deny that speed is key in the retail sector. Any company that's too slow to react or too slow to respond won't be able to keep pace with an evolving industry,...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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