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This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people trying to suss out the future of retail, along with 500 vendors who think they have the answer. The difference between the two years was remarkable – it feels like the past 365 days have provided a great deal of clarity since the 2016 Big Show.Here are the 5 key calls to action that will be driving retail innovation in the year to come:
The intervening months between Big Show 2016 and 2017 have nailed home the point that iteration is death. Each speaker warned that tweaks alone will not drive the growth you seek, nor the experiences your connected customers demand. To truly thrive, you must innovate the way you go to market and create rich, detailed shopping environments with your most loyal shoppers in mind. This much is certain: I look forward to seeing the next generation of shopping experiences at the Big Show 2018.
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