Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Product Page Optimization

6 minute read

Amazon’s New Brand Elevation Rule: 5 Things Brands Must Know

For years, selling on Amazon meant bracing for impact. You would spend weeks perfecting your brand messaging, only for an unauthorized third-party seller or a rogue algorithm...

Ecommerce Trends

7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

Ecommerce Research and Data

14 minute read

Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

Omnichannel Commerce Strategy

11 minute read

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Salsify

13 minute read

Navigating Global Ecommerce: Challenges and Opportunities in International Markets

Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting...

agentic commerce

8 minute read

A New Framework: The 5 C’s of Agentic Commerce

Imagine walking into a store, staring at a shelf full of products, and flagging down an associate. You just dropped a small fortune on a high-tech washer and don’t want to...

Ecommerce Leadership and Teams

12 minute read

Is AI Elevating Jobs for Ecommerce Teams? (Here’s What Experts Say)

AI has become an organizational capability for most ecommerce teams. By automating manual work, teams can focus on more strategic, high-impact projects that require their...

Digital Shelf Summit 2026

9 minute read

How Philips Uses AI To Create the Ultimate PDP and Drive Conversions

We’re now in the era of AI discoverability. AI will steadily drive more traffic to product pages, which means brands must deliver accurate, conversion-ready product content,...

B2B

9 minute read

Expert Insights on How To Build Trust with Modern B2B Ecommerce Buyers

The business-to-business (B2B) ecommerce market has seen steady growth over the past 10 years, with an estimated valuation of $36 trillion through 2026, according to data...

Most Popular

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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