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    Digital Shelf Summit 2025
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    6 minute read

    Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

    Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.
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    Artificial Intelligence
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    11 minute read

    Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

    Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.
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    Artificial Intelligence
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    3 minute read

    Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

    Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...
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    Artificial Intelligence
    |
    10 minute read

    AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

    Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...
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    Ecommerce Operations
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    10 minute read

    Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability

    Everyone wants profitable ecommerce growth. But how can brands maximize it without torching their budget?
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    Omnichannel Commerce Strategy
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    9 minute read

    Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

    If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...
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    Featured
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    3 minute read

    Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

    Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...
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    Omnichannel Commerce Strategy
    |
    8 minute read

    Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

    Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...
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    Ecommerce Marketing
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    9 minute read

    Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

    The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”
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