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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Forrester Names Salsify a 2023 Leader in Product Information Management (PIM) Fetured Image

Forrester Names Salsify a 2023 Leader in Product Information Management (PIM)

With the increasingly multi-channel, ever-personalizable digital shelf, shoppers’ options are infinite.

Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download] Fetured Image

Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download]

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

Lights, Camera, Barbie! 5 Out-of-the-Box Brand Marketing Strategies From the Barbie Movie

Barbie’s been a household name since her debut on March 9, 1959. That’s 65 years of the Barbie doll.

Ecommerce Trends

Digital-Influenced Retail Will Describe 70% of U.S. Sales by 2027 — What Does This Mean for Brands?

Digital experiences now influence both online and offline shopping behaviors — and this influence is growing.

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Omnichannel Commerce Strategy

Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?

The Stanley Quencher H20 Flowstate Tumbler, otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

Ecommerce Trends

Social Media Commerce and the Growing Social Shopping Renaissance

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to...

Product Page Optimization

How a PIM Solution Drives Top-Line Growth By Managing Product Experiences

Managing a successful ecommerce catalog can often feel like spinning plates — juggling the consistency of dozens, if not hundreds, of different products, touch points, and...

What Is the Next Generation of Product Experience Management (PXM)? [DOWNLOAD]

Product experience management (PXM) has evolved dramatically over the past decade to meet the demands of the growing, ever-changing digital shelf, and the consumers found...

Ecommerce Trends

7 Surprising Online Shopping Trends Brands Should Lean Into

Birthdays, holidays, “just because” — who doesn’t like a nice surprise once in a while?

Ecommerce GTM Strategy

How To Build a Winning Ecommerce Tech Stack

No tech, no sales.

Omnichannel Commerce Strategy

10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy

Spring is in the air, which means longer days and better weather. The prelude to summer is the perfect time for a touch of spring cleaning — both online and offline.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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