It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item. To win more of these moments, brands must be prepared to deliver their products with compelling content and an understanding of what lifts products in search rankings.
By Caroline Egan on 10:16 AM on November 12, 2018
By Cara Wood on 8:47 AM on November 8, 2018
With the rise of voice technology and chat bots, consumers now expect the ability to ask specific product questions whenever and wherever they shop. Conversational commerce allows brands to interact with customers directly during their buying journey. Shoppers can ask questions and get personal and direct response and recommendations. This immediate feedback can go a long way to nurturing long-term relationships and driving sales and loyalty.
Improvements in mobile checkout, integration with social media, Google’s local inventory and Maps, and the rise of in-app purchases has transformed online shopping from “the purchase of products from a website” to a series of interconnected digital interactions that facilitate the delivery of products to consumers.
By Maria Lisac-Ramirez on 9:35 AM on October 26, 2018
We’ve told you time and time again, when it comes to selling products online: content is king. No matter what you’re selling, consumers appreciate having more content to peruse through during their purchase journey. Things like images, bullets and reviews often are the determining factors of a product page conversion, which is why it is important for brands to create eye-catching and engaging content in order to consistently drive sales. But, is regular content enough to be successful in today’s ecommerce world?
By Salsify on 8:20 AM on October 22, 2018
Impulse sales. The little grab-n-go goodies that flank brick and mortar checkout counters are more powerful than they seem. The average American shopper spends $5,400 on spontaneous buying each year, according to a 2018 Slickdeals.net survey. That’s over $324,000 in a lifetime.
By Amber Sinicrope on 8:00 AM on October 17, 2018
Enhanced content gives you freedom for brand expression that makes your products stand out, without the traditional content requirements and ownership constraints. With Salsify, create and deliver enhanced content alongside the rest of your product experience with no manual labor or complicated vendor relationships.
By Salsify on 8:29 AM on October 11, 2018
On average, brands make 76% more product page edits during Q4. We know an ongoing investment in content optimization drives a measurable competitive advantage and increased market share, but is the holiday season the right time to be making sweeping changes to product pages? Depends. Here are a few places to focus your efforts, especially across your most critical SKUs.
By Maria Lisac-Ramirez on 8:33 AM on October 3, 2018
Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers, but struggle to keep up with the growing market online. With new pressures and increasing online-only consumption patterns, CPG brands are facing the challenge of competing online or risking losing significant market share in their categories. Even the largest CPG brands struggle online, with many of the industry’s largest players trailing 13 market share points when compared to their brick and mortar share. What are the main issues brands should be concerned about and what can they do now to start combatting this market share disparity?