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New Data: What Holiday 2018 Keyword Opportunities is Your Brand Missing?

By Caroline Egan on 10:16 AM on November 12, 2018

It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item. To win more of these moments, brands must be prepared to deliver their products with compelling content and an understanding of what lifts products in search rankings.

Conversational Marketing at the Point of Purchase Can Drive Better Shopping Experiences

By Cara Wood on 8:47 AM on November 8, 2018

With the rise of voice technology and chat bots, consumers now expect the ability to ask specific product questions whenever and wherever they shop. Conversational commerce allows brands to interact with customers directly during their buying journey. Shoppers can ask questions and get personal and direct response and recommendations. This immediate feedback can go a long way to nurturing long-term relationships and driving sales and loyalty.

Digital Commerce Trends for 2019 | Salsify

By Salsify on 8:05 AM on November 6, 2018

Improvements in mobile checkout, integration with social media, Google’s local inventory and Maps, and the rise of in-app purchases has transformed online shopping from “the purchase of products from a website” to a series of interconnected digital interactions that facilitate the delivery of products to consumers.

5 Actionable Ecommerce Analytics | Salsify

By Salsify on 9:15 AM on October 30, 2018

It's not enough to have up-to-date data about your brand's performance online, you must know what to do as a result of those statistics. Here are five KPIs we recommend that can help you gauge how best to focus your efforts and keep you well ahead of your competitors on the digital shelf.

How Winning Brands are Leveraging Enhanced Content to Boost Conversions

By Maria Lisac-Ramirez on 9:35 AM on October 26, 2018

We’ve told you time and time again, when it comes to selling products online: content is king. No matter what you’re selling, consumers appreciate having more content to peruse through during their purchase journey. Things like images, bullets and reviews often are the determining factors of a product page conversion, which is why it is important for brands to create eye-catching and engaging content in order to consistently drive sales. But, is regular content enough to be successful in today’s ecommerce world?

How to maximize digital impulse sales for the holidays

By Salsify on 8:20 AM on October 22, 2018

Impulse sales. The little grab-n-go goodies that flank brick and mortar checkout counters are more powerful than they seem. The average American shopper spends $5,400 on spontaneous buying each year, according to a 2018 Slickdeals.net survey. That’s over $324,000 in a lifetime.

How to Use Enhanced Product Content [VIDEO] | Salsify

By Amber Sinicrope on 8:00 AM on October 17, 2018

Enhanced content gives you freedom for brand expression that makes your products stand out, without the traditional content requirements and ownership constraints. With Salsify, create and deliver enhanced content alongside the rest of your product experience with no manual labor or complicated vendor relationships. 

5 Best Practices to Improve Your Product Detail Pages to Improve Holiday Sales

By Salsify on 8:29 AM on October 11, 2018

On average, brands make 76% more product page edits during Q4. We know an ongoing investment in content optimization drives a measurable competitive advantage and increased market share, but is the holiday season the right time to be making sweeping changes to product pages? Depends. Here are a few places to focus your efforts, especially across your most critical SKUs.

How CPG Brands Can Win Online Amid Growing Modern Commerce Pressures

By Maria Lisac-Ramirez on 8:33 AM on October 3, 2018

Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers, but struggle to keep up with the growing market online. With new pressures and increasing online-only consumption patterns, CPG brands are facing the challenge of competing online or risking losing significant market share in their categories. Even the largest CPG brands struggle online, with many of the industry’s largest players trailing 13 market share points when compared to their brick and mortar share. What are the main issues brands should be concerned about and what can they do now to start combatting this market share disparity?

Build Your Best Holiday Strike Team

By Cara Wood on 8:56 AM on September 20, 2018

Speed is critical in making Q4 product page edits. Every moment is a sales opportunity. And with brands pushing 76% more product page refreshes during the holidays, according to Salsify research, your brand needs a plan—and a team to swiftly execute that plan.


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