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    Expert insights

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Expert Insights
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    14 minute read

    Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM

    Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development,...
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    Expert Insights
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    4 minute read

    Here's Why ePacks Offer Enormous Opportunities for Brands

    The logistical aspects of bundling different SKUs together may seem like a non-starter for ecommerce teams, forcing them to ask many questions.
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    Expert Insights
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    11 minute read

    The Future of PIM Beyond 2021

    The views and opinions expressed are those of the author and do not necessarily reflect the official policy or position of Forrester, Ventana Research, or IDC.
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    Expert Insights
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    8 minute read

    Ecommerce Expert Predictions for Cyber Week 2021

    In-store shopping might be back in some shoppers’ regular routines this season, setting it apart from last year. However, many consumers have become comfortable and...
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    Omnichannel Commerce Strategy
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    5 minute read

    Elements of a Successful PIM Strategy

    Brands are constantly performing a juggling act with their product content. Not only do they have to ensure their content is thorough and complete — it also has to win over...
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    Expert Insights
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    9 minute read

    I Went to a Livestream Shopping Event — and Didn’t Hate It

    Nordstrom recently launched its new livestream shopping channel with a virtual shopping event, which they unveiled to great fanfare. Before the event, I must have seen a half...
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    Omnichannel Commerce Strategy
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    7 minute read

    Oshiya Savur of Revlon: How Luxury Beauty Brands Build an Amazon Marketing Strategy

    Every decade welcomes changes to the personal care and beauty industry. The 1980s embraced neon clothing, voluminous hair, and bold makeup. The 1990s ushered in grunge...
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    Expert Insights
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    7 minute read

    B2B Strategy Blueprint: How To Evolve Into a Digital-First Company

    Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce...
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    Expert Insights
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    6 minute read

    Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

    Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?
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