Salsify Acquires Chat Startup Welcome Commerce and Announces Free Version Available on Walmart and Target Starting Today

Salsify Chat enables brands to connect directly with customers from their product pages on Walmart, Target, and Office Depot

Boston, MA – November 8, 2018 – Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, today announced it has acquired Austin-based Welcome Commerce, a chat technology that enables brands to connect directly with consumers on major retailer ecommerce sites, including Walmart, Target, and Office Depot.

Salsify is now offering 50 complimentary chats per month through Welcome's technology, now known as "Salsify Chat.” Brands that sign up for Salsify Chat by November 16 will enjoy unlimited chats through December 15 to answer shopper questions on Cyber Monday, the biggest online shopping day of the year in the United States. Interested brands can sign up immediately.

“Brands are looking for every possible way to connect with their consumers on the digital shelf. Chat enables them to do so in real-time, right at the moment of purchase decision. Salsify Chat allows retailers and brands to work together to provide a more personalized shopping experience for shoppers and drive higher conversion rates. Chat is a keystone feature in the future of commerce for brands, and we are thrilled for Welcome Commerce to join the Salsify team,” said Jason Purcell, co-founder and CEO of Salsify. “These chats also provide unique insight into customer questions and concerns, which can fuel product content development.”

Salsify Chat is the only solution on the market that integrates with any chat and customer service tool so shoppers can initiate a real-time conversation with product experts. The technology, used by leading brands such as P&G, HP, and Purina is one of the only third-party systems with real estate on the world’s largest retailers such as Walmart and Target. When the technology is used, shoppers convert three times more, spend two times more, return 20 percent fewer orders and have a 62 percent higher lifetime value.

“Salsify Chat will change the way Dorel connects with customers across our retailer partners,” said Bob Land, VP of Consumer Engagement at Dorel Juvenile. “PIM systems are traditionally passive, backroom platforms but Salsify continues to pioneer the concept of an active PIM platform with workflows that directly affect the conversion funnel online in near real time. As a long-time Salsify customer as well, we look forward to seeing what new digital commerce possibilities and experiences Salsify will bring to life as the result of this acquisition.”

The deal includes all assets and key talent from Welcome. The company’s Co-Founder and President, Dan Herman, joins the Salsify family as VP Retail Strategy at Salsify. Their Austin headquarters will now be a Salsify office.

“Our shared commitment to connecting brands and retailers to deliver the best possible digital shopping experience for consumers makes me extremely excited to join the Salsify family,” said Dan Herman, co-founder and President of Welcome. “We look forward to working with our new colleagues to help brands deliver the super, personalized product experiences their customers deserve.”   

About Salsify

Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.

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Kiley Nichols

Media Relations at Salsify