Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Boo-Tiful Halloween Makeup: How The Beauty Industry Can Lean Into Halloween Fetured Image

Ecommerce Marketing

11 minute read

Boo-Tiful Halloween Makeup: How The Beauty Industry Can Lean Into Halloween

Face paint, glitter, a vial of fake blood, and a villainous lipstick shade are, in most cases, a hard pass in July, but quickly become must-haves by the end of October.

Ecommerce Trends

10 minute read

Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

The 2024 holiday season has come and gone.

Product Page Optimization

14 minute read

Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...

Ecommerce Trends

10 minute read

How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...

Ecommerce Trends

7 minute read

67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...

Ecommerce Technology

9 minute read

AI Path to Purchase: Winning the New Rules of AEO for Ecommerce and GEO

Product discovery used to happen in a small subset of established channels: search engines, retailer sites, marketplaces, brand websites. But these days, it’s no secret that...

agentic commerce

9 minute read

An AWS Example: From AI Experimentation To Mastering Agentic Commerce

All kinds of brands have spent the past few years figuring out what AI can do. It’s led to plenty of experimentation — some useful, some interesting, and some that would’ve...

11 minute read

What Is the Best Workflow for Ecommerce?

Today, ecommerce workflows power experiences across the digital shelf, from direct-to-consumer (D2C) channels and marketplaces to retailer sites, social commerce, and now, ...

Ecommerce Technology

8 minute read

From Pet Parent to Product Page: Rethinking the Petcare Shopping Journey

A run to the pet store used to be relatively straightforward: chow for the dog, litter for the cat, and maybe a bag of treats if Fido managed to keep it together on the car...

Artificial Intelligence

12 minute read

Hot Take: Humanized Brand Messaging Starts with AI Tools

We said it, and we meant it — humanized brand messaging starts with AI tools.

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

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