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    Popular Topics:
    Ecommerce Research and Data
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    How Much Time Do Shoppers Spend in the Consumer Buying Journey?

    Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...
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    Ecommerce GTM Strategy
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    How To Choose the Best PIM Software

    Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...
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    Ecommerce Trends
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    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
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    Ecommerce Leadership and Teams
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    How Every Team Benefits From a Single Source of Truth for Product Content

    Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...
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    Ecommerce Trends
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    minute read

    2024 Shopper Survey Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
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    Ecommerce Trends
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    minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
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    Ecommerce Trends
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    Tracking Suits You: Trends in Shipping and Delivery Among Shoppers

    Ever feel like somebody’s watching you?
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    Product Page Optimization
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    High-Converting Product Pages: How To Drive Clicks From Search

    The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...
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    Ecommerce Trends
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    minute read

    Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

    While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.
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