Product page optimization

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Product Page Optimization

8 minute read

Baby Boomers’ Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

Enhanced Content

16 minute read

Art of the Product Title: Optimization Tips (With Winning Examples)

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...

Product Page Optimization

11 minute read

10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire

Shoppers expect action-packed product pages — and they're a necessary prerequisite for purchase. According to a survey of nearly 3,000 shoppers across the U.S., U.K., and...

Product Page Optimization

11 minute read

The Charmification of Commerce: Product Personalization for the Everyday

There's a leather journal sitting on a desk somewhere right now, embossed with someone's initials, chosen in a specific color, with a particular paper weight. Time, thought,...

Product Page Optimization

9 minute read

How To Do Answer Engine Optimization (AEO) for Ecommerce

Today’s search engines are fielding questions about your brand, your products, your return policy, and a range of other details — often before customers ever visit your...

Product Page Optimization

25 minute read

8 Brand Story Examples From Leading Brands

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Product Page Optimization

10 minute read

Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...

Product Page Optimization

8 minute read

Updating Your Ecommerce Product Content During and After the Holidays

Ask any successful ecommerce company how to win the holiday season, and part of their answer will likely include preparing early.

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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