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Personal care and beauty brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Trends

Top Consumer Trends in Beauty and Personal Care

What do shoppers want from beauty and personal care brands? While the list is large, the central theme is clear: innovation. As the market continues to shift — and buyers...

Ecommerce GTM Strategy

How Beauty Brands Win With Product Content Syndication

Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy,...

Product Page Optimization

3 Beauty Brands Winning With Enhanced Content

Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect...

Omnichannel Commerce Strategy

How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...

Ecommerce Trends

How Beauty and Personal Care Brands Can Bring In-Store Experiences Online

For beauty and personal care shoppers, there are seemingly endless numbers of product options — and it may seem that every day there is a new viral product hitting the market...

Social Commerce

5 Beauty Brands Leading the Rise of Social Commerce

Beauty products are omnipresent on social media, and channels are quickly becoming new battlegrounds for market share with the rise of social commerce. Brands not already...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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