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    Personal care and beauty brands

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Social Commerce
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    8 minute read

    5 Beauty Ecommerce Brands Engaging in Social Commerce

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    Personal Care and Beauty Brands
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    7 minute read

    Top Consumer Trends in Beauty and Personal Care

    What do shoppers want from beauty and personal care brands? While the list is large, the central theme is clear: innovation. As the market continues to shift — and buyers...
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    Personal Care and Beauty Brands
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    7 minute read

    How Beauty Brands Win With Product Content Syndication

    Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy,...
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    Product Page Optimization
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    6 minute read

    3 Beauty Brands Winning With Enhanced Content

    Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

    Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...
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    Personal Care and Beauty Brands
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    5 minute read

    How Beauty and Personal Care Brands Can Bring In-Store Experiences Online

    For beauty and personal care shoppers, there are seemingly endless numbers of product options — and it may seem that every day there is a new viral product hitting the market...
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