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    Omnichannel commerce strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Omnichannel Commerce Strategy
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    9 minute read

    What Is Retail Therapy According to Modern Shoppers?

    We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.
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    Omnichannel Commerce Strategy
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    11 minute read

    Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

    Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.
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    Omnichannel Commerce Strategy
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    14 minute read

    What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

    Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Essential Ecommerce Team Roles and Responsibilities

    Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Best DTC Websites With Excellent Shopping Experiences

    Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site...
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    Omnichannel Commerce Strategy
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    8 minute read

    What Is a Director of Ecommerce?

    If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...
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    Omnichannel Commerce Strategy
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    6 minute read

    Social Commerce Benefits for Businesses

    Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...
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    Omnichannel Commerce Strategy
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    2 minute read

    Ecommerce Toolkit: What Brands and Retailers Need to Prepare for Holiday Shopping [Download]

    Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and...
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    Omnichannel Commerce Strategy
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    11 minute read

    When Digital Meets Physical: 6 Omnichannel Commerce Technologies Driving Customer Engagement

    The buying journey is no longer linear. Instead, it follows something Google calls the “messy middle,” which involves a complicated web of touch points that’s different for...
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