{# Cookie Consent Banner #}
Register Now
Request Demo
    Hero Shape

    5 Best DTC Websites With Excellent Shopping Experiences

    5 Best DTC Websites With Excellent Shopping Experiences

    Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site experience.

    The best DTC websites leverage a wide range of engaging shopping experiences to build connections with shoppers.

    From customized and personalized products to strong brand storytelling and high-quality product content, here are some examples of the best DTC websites and tips on how your brand could apply these examples to your DTC strategy.

    5 of the Best DTC Websites 

    Here are five of the best DTC websites that offer customers engaging, desired shopping experiences.

    1. Califia Farms’ Recipes Inspire Home Chefs

    Milk alternatives have exploded in popularity in recent years, and the Califia Farms DTC website offers a wide range of recipes created with its range of plant-based dairy-free products.

    These recipes promote a healthy, dairy-free lifestyle — a big part of Califia Farms’ brand mission — and help shoppers engage directly with the brand.

    Califia Farms recipes

    Image Source: Califia Farms

    For food or beverage brands, additional content like recipes could be a helpful and entertaining way to engage shoppers. Not only does it help them widen their use of your products, but it also draws more attention to your DTC website.

    2. Vita Coco Offers Exclusive Influencer Products

    Vita Coco stands out from other plant-based drinks with its unique hydrating properties, tropical taste, and fun packaging.

    The brand has also found a unique way to promote its brand with an exclusive clothing collaboration with social media influencer Bretman Rock, with all proceeds going towards the “Vita Coco Project to support coconut farming communities in the Philippines.”

    Bretman Rock Vita Coco sweatshirt

    Image Source: Vita Coco

    Your brand has an opportunity to offer exclusive products on your DTC website to drive engagement. Partnering with social media influencers also helps to solidify your brand identity and drive engagement.

    3. Baggu Offers Personalization

    Reusable bag company Baggu differentiates itself on its website by offering customized products. Exclusively offered on its wholesale website, shoppers can choose the product type, design, print, and more.

    This offer isn’t available in stores, making the site an even more desirable shopping experience.


    Baggu custom wholesale order

    Image Source: Baggu  

    Your brand could drive engagement with customizable and personalizable products, driving demand with exclusivity.

    4. Libbey Leverages Visual Storytelling

    Glassware brand Libbey uses compelling editorial imagery on its DTC site — from tables with elaborate meals to happy people clinking their glasses together in celebration.

    The Libbey website offers more than just luxury tableware and food service experiences; it also helps shoppers better visualize how the products would look and function within their homes.Libbey glass and metal entertaining set with eight glasses

    Image Source: Libbey 

    Libbey prioritizes using this descriptive imagery on its DTC website. This style of product content could also be leveraged successfully by other home goods brands to build up the aesthetic experience of their products and brand.

    5. POLYWOOD Promotes Its Sustainability Mission 

    Furniture brand POLYWOOD differentiates itself by using its DTC website to highlight its sustainability mission. As a company that prides itself on using environmentally conscious materials and processes, its website leverages brand content like graphics, video, and other product content to illustrate its commitment to these practices.

    “Let’s do something meaningful for future generations,” says Doug Rassi, founder and CEO of POLYWOOD, on the website.


    Video Source: POLYWOOD YouTube

    Brand storytelling effectively highlights causes your brand supports or manufacturing processes to highlight product quality. When shoppers connect with your mission, it could help support lasting relationships with your brand.

    Inspiration Drives Innovation on Consumer Websites

    DTC websites work best when they offer a way for your consumers to engage with your brand. Whether through personalized or exclusive products or helpful recipes that leverage your products, consumers love excellent shopping experiences — and these experiences build lasting relationships for your brand.

    The Complete Product Page Toolkit

    Download the five-part toolkit to learn how to optimize your website and drive more consumers to your product page.


    Written by: Sarah Olender

    Recent Posts

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.

    The Complete Product Page Toolkit Download the five-part toolkit to learn how to optimize your website and drive more consumers to your product page. DOWNLOAD TOOLKIT