Holiday strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Ecommerce Trends

7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

Ecommerce Trends

13 minute read

Cheers! How Brands Can Celebrate UK Ecommerce Holidays in 2026 and Beyond

If you're a global brand with eyes on the U.K. market, or already selling there and wondering why some campaigns work and others don't, the answer is often timing.

Ecommerce Marketing

10 minute read

Winning the Digital Shelf: Your Holiday Reddit Strategy

Nobody ever wants to do homework during the holidays. And yet, the internet — forever the meanest teacher in the school — somehow managed to assign it anyway.

Ecommerce Trends

8 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2026?

2025 ecommerce holiday spending broke records — with Cyber Week alone hitting $336.6 billion, and total global ecommerce spending hitting $1.3 trillion, according to ...

Ecommerce Marketing

25 minute read

What Are the Most Important Retail Holidays and Ecommerce Events in 2026?

Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...

Salsify News

4 minute read

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD]

A flurry of activity happens in the third quarter (Q3) — most notably, holiday planning and strategizing. It might be too early to let Mariah infiltrate your playlists, but...

Ecommerce Research and Data

10 minute read

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

According to Salsify’s “2025 Holiday Pulse Report,” which surveyed 1,010 consumers across generation groups on their holiday shopping behaviors in the United States (U.S.)...

Artificial Intelligence

10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Holiday Strategy

4 minute read

Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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