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    Hero Shape

    Consumer research

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    minute read

    What You Can Learn From the Most Trusted Brands

    Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....
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    Digital Shelf Insights
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    minute read

    How To Build Brand Trust From Cart to Checkout

    If customers don’t trust the way you do business, they won’t buy from your brand.
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    Ecommerce Research and Data
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    minute read

    How Much Time Do Shoppers Spend in the Consumer Buying Journey?

    Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...
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    Ecommerce Trends
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    minute read

    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
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    Ecommerce Trends
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    minute read

    2024 Shopper Survey Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
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    Ecommerce Trends
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    minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
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    Product Page Optimization
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    minute read

    High-Converting Product Pages: How To Drive Clicks From Search

    The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...
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    Ecommerce Trends
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    minute read

    Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

    While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.
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    Ecommerce GTM Strategy
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    minute read

    Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

    Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...
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