B2b

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

B2B

10 minute read

Driving Growth in Complex B2B Categories: Commercializing the Digital Shelf

When we talk about the digital shelf, it’s often framed in B2C terms. B2B companies also need to compete online, but they deal with an entirely different audience, a...

Featured

10 minute read

Searching for Answers: The 3-Part Webinar Series Rewriting the AI Path to Purchase

While everyone’s debating whether it's too early for pumpkin spice, digital commerce leaders are staring down a much bigger transition: the permanent shift in how consumers...

Ecommerce Technology

11 minute read

5 Brands That ‘Kicked Grass’ With Exclusive Product Launches This World Cup

The World Cup isn’t just where the world’s elite athletes gather for a five-week, nation-versus-nation showdown to crown the best football team on the planet.

B2B

9 minute read

Expert Insights on How To Build Trust with Modern B2B Ecommerce Buyers

The business-to-business (B2B) ecommerce market has seen steady growth over the past 10 years, with an estimated valuation of $36 trillion through 2026, according to data...

Artificial Intelligence

11 minute read

AI in B2B Sales: How It’s Transforming Sales Without Removing the Human Touch

AI is steadily becoming a core capability for ecommerce teams, from generating product descriptions and localizing product content to delivering personalized product...

Ecommerce Technology

11 minute read

Product Data in the AI Era: Why Top Manufacturers Are Overhauling Their B2B Data Governance

More data, more problems? According toGartner, this is a real possibility for B2B manufacturers in the age of AI — the research firm predicts that by 2027, 60% of...

PXM

7 minute read

Why a Supplier Portal Isn’t Necessary — And What To Use Instead

Product data rarely arrives “ready to use.” Unfortunately, it often shows up incomplete, missing important specs, inconsistent, or in the wrong file type.

Ecommerce Technology

8 minute read

How To Navigate Marketing Challenges Facing B2B Industrial Manufacturers

Business-to-business (B2B) marketing is no easy task, but for B2B industrial manufacturers, there’s an added layer of challenge: The products they sell are often highly...

Ecommerce Marketing

7 minute read

Top 5 B2B Ecommerce Trends in 2026: Modern Intelligence, Trust, and Buying

The global business-to-business (B2B) ecommerce market is rapidly growing and is projected to reach $62.2 trillion by 2030, according to Capital One Shopping.

Most Popular

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

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