Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Salsify

6 minute read

Way-Day Product Page Strategies

This Wednesday, April 25, Wayfair is planning a specialized holiday called Way Day to help consumers save on more than 70,000 of the store's products. It's a bit of an answer...

Salsify

2 minute read

Voice Search SEO | Whiteboard Video

It’s estimated voice search investments will reach $5 billion by 2020. You need to start optimizing product content today to reap the rewards in the future. In this video,...

Omnichannel Commerce Strategy

4 minute read

The Changing Role of the CMO in the Digital Age

As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on...

Omnichannel Commerce Strategy

4 minute read

Price May Matter Less Than You Think

Competitive pricing wins the sale, right? Not on today’s digital shelf. More than ever, consumers make buying decisions due to their personal set of criteria – which is not...

Salsify

2 minute read

How to Optimize Your Amazon Furniture and Home Goods Page

With shoppers more comfortable than ever buying home goods large and small online, successful furniture and home goods brands on Amazon are driving more sales online by...

Salsify

2 minute read

How to Avoid Chargebacks

The cost of chargebacks totaled 5.6 billion in the US, in the last year. How will you ensure that your brand’s dollars are not included in this number? A chargeback is...

Omnichannel Commerce Strategy

6 minute read

5 Truths from the Forrester Consumer Marketing Conference

You'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference:Over the next few years, the...

Salsify

5 minute read

Trend Watch: Learnings From Amazon's Private-Label Clothing Boom

It's not just Alexa. Amazon has launched a growing array of private label branded products, and it's probably not much of a surprise to learn that most of these products sell...

Salsify

4 minute read

5 things CPG shoppers want from your brand

By 2025, CPG is expected to account for 20% of total digital revenue. Consumers expect CPG brands and manufacturers to tailor product experiences to the further-fragmenting...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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