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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

6 Questions To Ask Before Buying a PIM

Feeling the competitive pinch? Maybe your brand’s content technology could use an update. In today’s consumer market, accelerating your products’ growth on the digital shelf...

3 Product Experience Tips to Increase Customer Satisfaction

On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those...

7 Ways Your Organization Must Tackle Digital Transformation

One needs only to look at the success of digital-first brands to see that the traditional go-to-market strategies of brands are dead. Even if the majority of your sales are...

9 Must-See Brand Leaders at #ShopTalk2018

Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...

Should You Sell on Amazon?

I got this question from a ecommerce leader who saw my recent At the WhiteBoard video: How to think about KPIs on the digital shelf. My answer? "It depends." The nuance and...

Consumer Research: Why Product Experiences Win Trust

A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands,...

#FBF – Yes, P&G Did Ditch Ad Networks for Retailer-led Options

It's official – P&G did indeed drastically restructure their digital advertising in 2017,to the tune of $200 million. To be clear, what P&G did was dramatically reduce what...

How to Build the Best Online Product Experience

It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s...

Four Fresh Ways to Get Discovered Online

Just as consumers are always finding new ways to research and discover products, brands should be finding new ways to be discovered. This will likely mean abandoning some...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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