The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.
What does this mean for B2B brands? It’s time to recognize the change is here: Your buyer wants a digital experience. You need to be prepared, with the right product experiences and sales channels. Watch our latest At The Whiteboard series with Rob Gonzalez to learn more about the habits and trends of the new B2B buyer.
Written by: Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.
Recent Posts
The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey
New Consumer Research: How Will Shopper Spending Habits Change in 2026?
How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.
.svg)
