The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.
What does this mean for B2B brands? It’s time to recognize the change is here: Your buyer wants a digital experience. You need to be prepared, with the right product experiences and sales channels. Watch our latest At The Whiteboard series with Rob Gonzalez to learn more about the habits and trends of the new B2B buyer.