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Take control of product feed management with our platform

Our shopping feed management capabilities make it possible to get accurate, complete product content in front of consumers whenever and wherever they shop.

 

In today’s world, every retailer and marketplace has a different way that they want to receive product content and differences in the specific content that they want to receive. From name and size conventions to category specific attributes and digital assets and everything in between.

This level of complexity means that the manual process of copying and pasting fields from one spreadsheet to another for each retailer or marketplace is a huge barrier to ensuring the accuracy of your digital content, adding new sales channels, and increasing your assortment.

With Salsify, you can easily deliver the product content and shopping feed that is right for each retailer - in the manner in which they want to receive it. In some cases that is via a direct API connection, in others it is a highly formatted spreadsheet, for some it is a simple product feed, and some even want to come view your assortment and manually download the images and information they need from a digital product catalog.

Product Tour 

Here's how Salsify's Product Experience Management Platform works.

Manage your content with tools you won't find anywhere else

Content
Our platform provides product information management (PIM), digital asset management (DAM), digital catalog features, and action-driven workflows. These capabilities enable you to import content from anywhere an then efficiently merge and manage it to drive products to market fast. Learn More
Ecosystem
Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint's requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms. Learn More
Insights
The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, SEO, recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sale. Learn More
If you're a brand manufacturer, you know that building a best-selling page on Amazon is crucial to your business. But to make this happen, you have to be strategic with every aspect of the page, including A+ content, bullets, pricing, and more.

In this on-demand webinar, you'll get actionable tips from our own in-house data experts on how to ensure your product page is being discovered, driving sales, and telling the compelling brand story that you want to tell.

The retail landscape has changed drastically. Presence on the digital shelf is no longer a nice-to-have, but a must-have for brands who want to compete in today's ecommerce landscape.

Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 ecommerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges. 

  • Yoram Weinreich
    Salsify is an intuitive tool that allows a company to create a central repository for all product information. When properly used, Salsify is invaluable.
    Yoram Weinreich, CEO, Simpli Home
  • Jordan Ste. Marie
    Salsify was the missing link in our eCommerce content management needs.
    Jordan Ste. Marie, Director, eCommerce Marketing & Media , Dr. Pepper Snapple Group
  • John Hunt
    We had to do this process manually before using information from 3 different systems. Now this is 'The One Version of the Truth' for us.
    John Hunt, Senior Digital Marketing, Corporate Communications and Content, Smead Manufacturing Inc.
Case Study

Extended Attributes

Has one of your retail partners recently started asking you for better information about your products? If so, you’re not alone. 

Large retailers like Macy’s, Nordstrom, Dillard’s and Kroger have been developing and rolling out guidelines that add structure and consistency to the product information they receive from suppliers. 

In this ebook, we’ll talk about how the information retailers are requesting - called “extended attributes” - plays into their larger business objectives and ultimately provides a better shopping experience for consumers, increasing sell-through of your products. 

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Today’s brands need powerful shopping feed management to keep pace with digital consumers

 

Your shoppers are finding new retailers and websites to buy from at the touch of a screen or a click of the mouse. You need shopping feed management designed to flexibly adapt to the variety of requirements from your retailers.

Our syndication is linked to digital asset management, content syndication, and product information management of our Product Experience Management Platform. The goal of our Customer Success team is to have our customers getting value within the first 60 to 90 days as a customer. Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online.

Salsify makes collaboration between brands and retailers easy.