In today’s world, every retailer and marketplace has a different way that they want to receive product content and differences in the specific content that they want to receive. From name and size conventions to category specific attributes and digital assets and everything in between.
This level of complexity means that the manual process of copying and pasting fields from one spreadsheet to another for each retailer or marketplace is a huge barrier to ensuring the accuracy of your digital content, adding new sales channels, and increasing your assortment.
With Salsify, you can easily deliver the product content and shopping feed that is right for each retailer - in the manner in which they want to receive it. In some cases that is via a direct API connection, in others it is a highly formatted spreadsheet, for some it is a simple product feed, and some even want to come view your assortment and manually download the images and information they need from a digital product catalog.