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    Ecommerce GTM Strategy
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    17 minute read

    Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

    Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.
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    Ecommerce GTM Strategy
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    5 minute read

    Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option

    Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.
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    Ecommerce Marketing
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    14 minute read

    Ecommerce Budget Planning: SMART Goals for Business

    The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...
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    Ecommerce Leadership and Teams
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    8 minute read

    Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

    It’s a good news/not-so-great news situation for many ecommerce brands and retailers.
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    Ecommerce Trends
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    8 minute read

    What Is Inclusive Marketing?

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Marketing
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    13 minute read

    Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

    As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...
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    Featured
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    15 minute read

    What Is a PDP? A Breakdown and Best Practices for Ecommerce

    Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.
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    Ecommerce GTM Strategy
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    10 minute read

    5 Winning Ecommerce Customer Acquisition Strategies for Brands

    No buyers = no business.
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    Ecommerce Marketing
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    26 minute read

    Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

    The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...
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