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    Why Perfect Product Detail Pages Help You Win On The Digital Shelf

    by Chloé Petit feat. Jonason Sturdivent 

    Today’s consumers care more about material sourcing, inclusivity, sustainability,  and company values than ever before. This requires managing more data from new sources. But how to accomplish that? 

    Chloé Petit, Industry Center of Excellence Lead at Salsify, and Jonason Sturdivent, Customer Success Manager at Salsify, were guests at the Product Innovation Apparel spotlight and presented to its community of apparel and footwear professionals what latest consumer data and trends mean for retailers’ and brands’ digital shelf strategy, and how Salsify helps apparel brands improve their product pages to win the omnichannel shoppers. 

    In the webcast you will learn more about 

    • when and why shoppers abandon their cart, 
    • what brands can do about it,  
    • what challenges apparel brands are facing when it comes to providing perfect product content on all of the channels they are selling on
    • a use case in which Salsify became a key player in winning on the digital shelf

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