What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD]

Salsify News

August 21, 2025

2 minute read

Written By: Madeline Koufogazos

What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD]

Rob Gonzalez, Salsify’s chief strategy officer and innovation officer, and co-founder, wrote a whitepaper to help digital shelf leaders better understand how artificial intelligence (AI) transforms product experience management (PXM) and how they can prepare for the next era of commerce.

As AI evolves and reshapes commerce, the brands that learn how to lead, rather than just react, will emerge as leaders. In his new whitepaper, “The PXM AI Manifesto: How AI Transforms Product Experience Management (PXM), the Digital Shelf, and Your Career,” Gonzalez explains how brands can combine the power of PXM and ecommerce AI to create greater efficiency and usher in a new era of commerce.

Ecommerce AI’s Role in PXM

The advent of the endless aisle and infinite options has made decision-making harder, not easier. AI brings clarity to the complexity of product discovery, and AI-powered PXM data becomes the foundation for smarter decisions.

“Instead of spending hours writing descriptions, deep diving in analytics, or checking specs, your team focuses on higher-value work — crafting prompts, refining tone, providing critical approvals, and managing brand integrity at scale,” Gonzalez says. “With AI, PXM moves fast, but people keep the content and the brand trustworthy.”

For those who are hesitant to implement ecommerce AI, Gonzalez reassures that AI is here to help elevate your role — not replace it.

How To Move From Potential to Performance

Gonzalez says that five core principles for PXM AI impact will help brands achieve next-level growth:

Make your product data the AI source of truth.
Be everywhere AI looks first.
Partner with retailers, AI models, and internal teams to push experimentation forward.
Close the AI literacy gap.
Let AI handle the volume so you can lead the vision.

“Wherever this journey takes you, the most important move is to find your people, inside your organization and out,” says Gonzalez. “In the end, it’s not the tech, it’s the team that moves you forward.”

Tag(s): Salsify News

Written by: Madeline Koufogazos

Madeline Koufogazos (she/her) is an editor and writer at Salsify, based out of Boston. She enjoys sharing her insights on consumer trends and behaviors, commerce, media, pop culture, and travel.